The Canadian Realtor, Canada | WebKrit Infocom
Case Study (Customer Success) Our Clients

The Canadian Realtor, Canada

May 1, 2013
priya

TheCanadianRealtor, know for prominent real estate group in Canada, faced significant challenges in establishing a robust online presence to effectively showcase properties and engage clients. Their existing digital platform lacked user-friendly features, leading to decreased client engagement and limited lead generation.​

Challenges Faced:

  • Outdated Website Design: The previous website had a dated interface that was not optimized for modern user experiences, resulting in high bounce rates.​

  • Limited Mobile Responsiveness: With an increasing number of users accessing websites via mobile devices, the lack of a responsive design hindered accessibility and user engagement.​

  • Inefficient Property Search Functionality: Clients struggled to find properties matching their criteria due to inadequate search and filter options.​

  • Poor Integration with MLS: The website lacked seamless integration with the Multiple Listing Service (MLS), leading to outdated property listings and information discrepancies.​

Our Solution:

To address these challenges, we undertook a comprehensive website redevelopment with a focus on a customer-centric approach:

  1. Modern and Responsive Design: We developed a contemporary website with a responsive design, ensuring optimal viewing across devices, including desktops, tablets, and smartphones.​

  2. Enhanced User Experience (UX): By implementing intuitive navigation and interactive elements, we improved the overall user experience, making it easier for clients to explore property listings.​

  3. Advanced Property Search and Filters: We integrated sophisticated search functionalities, allowing users to filter properties based on various parameters such as location, price range, property type, and amenities.​

  4. MLS Integration: Seamless integration with the MLS ensured real-time updates of property listings, providing clients with accurate and up-to-date information.​

  5. Virtual Tours and High-Quality Media: Incorporating virtual tours and high-resolution images enabled clients to have immersive property viewing experiences online.​

  6. Lead Capture Mechanisms: We added strategically placed contact forms and call-to-action buttons to facilitate easy inquiries and enhance lead generation.​

Impact on Growth:

The implementation of a customer-centric website yielded significant positive outcomes:​Academia

  • Increased User Engagement: The modern design and improved functionalities led to longer site visits and higher interaction rates.​

  • Higher Lead Conversion: Enhanced user experience and easy navigation resulted in a 35% increase in lead inquiries within the first quarter post-launch.​

  • Improved Mobile Traffic: With a responsive design, mobile traffic increased by 50%, capturing a broader audience base.​

  • Enhanced Brand Credibility: A professional and user-friendly website strengthened The Canadian Realtor’s brand image, fostering trust among potential clients.​

By focusing on the needs and preferences of their clients, The Canadian Realtor transformed their digital presence, leading to substantial business growth and a stronger market position.